Located on Colorado Avenue in Santa Monica is Santa Monica Pier, a prominent 100-year-old landmark. The Santa Monica Pier has a Pacific Park and a family amusement park with a state of the art solar-paneled Ferris Wheel. It also has an original carousel hippodrome, the Santa Monica Pier Aquarium operated by Heal the Bay, shops, entertainers, a video arcade, a trapeze school, pubs, and restaurants. The west end of the pier is a popular location for locals and tourists. Retail items are available on sale while skates, bikes, and surf board can be rented. Eatables are available at sundry stands and restaurants are on both ends of the Santa Monica Pier. The Pier is open for public in summer for family friendly activities, outdoor concerts and movies and all these activities are offered free of charges. The pier is a hang out spot for all walks of life and is always an enjoyable experience.